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Ralphs Federal Credit Union Selects Redbeard(TM) for Renaming and Logo Design

Creative Design Firm to Develop New Image to Expand Credit Union Membership
HOLLISTER, Calif.--(allCUnews)--July 19, 2006--Ralphs Federal Credit Union (RFCU) has selected Redbeard Communications to help rename the credit union and develop a new logo that is more compelling to attract potential members. Glendale, Calif.-based RFCU, which serves employees of Ralphs Grocery, Food4less, Bell Markets, Cala Foods and Food Co, is updating its identity to better compete with the mega-bank branches commonly located in Ralphs grocery stores and to better connect with its membership.

"Our members are Ralphs employees and that presents the unique set of challenges when competing for business with other bank's branches that are so conveniently located where our members and potential members work," said Dalia Bieltz, President and CEO of RFCU. "It is an amplified example a credit union's personal service and attention battling a mega bank's convenience. We are confident that our credit union's benefits, features and service levels can compete if properly promoted. We turned to Redbeard for its proficiency in creating design concepts and its credit union-specific marketing knowledge to develop identity materials that will grab the attention of our target members and give us the opportunity to win their business."

Redbeard's distinctive brand consulting and strategic design expertise has been established by more than 15 years of award winning results in the credit union industry. The company analyzes a credit union's situation and its target market then develops branding initiatives and associated materials to directly focus on these target markets based on its industry knowledge as well as current and future projected demographics.

"Ralphs employees can experience significant benefits through RFCU's service and offerings," said Gregg Hoffman, president of Redbeard. "Geographic barriers are dissolving at a rapid pace due to technology advances. A new name and logo will give the credit union the opportunity to re-target and re-approach a large market of potential members and should also help solidify existing member relationships."

About Redbeard Communications, Inc.

Hollister, Calif.-based Redbeard Communications, Inc. is an award-winning brand consulting and strategic design firm. The firm is recognized throughout the financial and credit union industry for its results-oriented marketing strategy, brand building, identity, direct mail, collateral and interactive design expertise in working with some of the nation's largest credit unions. Founded in 1989, the firm maintains a diverse clientele and delivers a global marketing perspective enriched by senior staff work for such clients as Ocean Pacific, LA Gear, Universal Pictures, Getty Images, Gotcha, Paramount Television, Nexxus Hair Products, Princess Cruise Resorts, Kinko's, Gibralter Savings and Coast Savings and Loan among others.

For more information on Redbeard Communications, visit www.redbeard.com or call 831.634.4633.

Redbeard Communications
Gregg Hoffman, 831-634-4633, ext. 17
Media Contact for Redbeard
Heather Cunningham, 678-781-7215