DeSalvo Named Chief Marketing Officer at Truliant Federal Credit Union
(allCUnews) – Truliant Federal Credit Union has named Karen DeSalvo the new Chief Marketing Officer. She will lead Truliant’s marketing strategy across all of its services and products including membership, education, community outreach, research and business development. DeSalvo joins Truliant with over 20 years experience in marketing, advertising and business development.
DeSalvo most recently served as the Senior Vice President of Marketing at Seven Seventeen Credit Union in Warren, Ohio, where she worked for over 10 years. Prior to Seven Seventeen, she was Vice President of Marketing with F.N.B. Corporation in Hermitage, Pennsylvania. In addition, DeSalvo was Vice President of Marketing at Mahoning National Bank, now Huntington Bank.
She’s also actively involved in the community, serving on Boards of various non-profit and financial organizations such as the United Way of Trumbull County, Credit Union National Association (CUNA), American Bankers Association’s Marketing and Management Network, Institute of Certified Bankers and the Youngstown State University Alumni Association.
“Karen will be an invaluable team member and leader for Truliant,” said Marc Schaefer, Truliant’s president and CEO. “I know her experience working with financial institutions and demonstrated success will help us maintain momentum and energy as we market our mission to improve the financial lives of our member-owners.”
DeSalvo received a Bachelor of Science and Business Administration in Advertising and Public Relations from Youngstown State University in Ohio and is one of fewer than 250 individuals nationally to hold the Certified Financial Marketing Professional certification. Additionally, she is a graduate of the ABA School of Marketing and Management.
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Truliant Federal Credit Union is a not-for-profit, financial institution that provides affordable financial services to its member-owners. Truliant was chartered in 1952 and now serves more than 180,000 members and has 23 Member Financial Centers in NC, SC, OH and VA. For more information on Truliant Federal Credit Union, visit TruliantFCU.org.